Tips & Advice
Late Comedian Mitch Hedberg said that handing out flyers is like saying, “Here, YOU throw this away.” Often times, widespread paper mailings, flyers, mailbox drops, and neighborhood postings can be easily ignored by potential customers. Used properly, however, promotional gifts can have a lasting positive effect on customer service and keep the name of your business out in the community.
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Give ‘Em the Goods: How Promotional Products Can Help Grow Your Business
Communicating With Your Customer Base
While it's tempting to continuously search out ways to get new customers, realizing the value of returning customers is an important part of keeping your business thriving. According to marketing experts, acquiring a new customer could cost a company up to six times as much as reselling to an existing one. If customers are happy with the service you provide them, they're likely to use your business again in the future.
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Put Your Business on the Map with Google
If you’ve used the internet anytime in the past ten years, you’ve undoubtedly heard of Google, the superstar of search engines that millions of people use everyday.
Google is used to search for everything from recipes and political insight, to roofing advice and sports commentary.
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Eco Training: The Next Step in Your Roofing Career
“Green jobs”—jobs whose main purpose is to promote environmental education, environmental protection, and energy conservation—are emerging as one of the most promising employment opportunities in the years ahead.
Even better, there are no formal requirements or prerequisites for pursuing the training needed to become a certified Eco Consultant. Though some professions, such as architects, roofers, and plumbers, have a distinct advantage.
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One Very Unique Roof
As I stated before I love roofs. I drive down the street and I look at each one and try to identify it just to make sure I still ‘have it’.
I haven’t been in the field for 15 years, so I no longer schlep clay tile to job sites in million dollar neighborhoods. The million dollar neighborhoods are where you get to see the best residential roofs. (Sorry commercial roofs, your beauty is found in your details and that is an acquired taste).
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Clay Roofs: Naturally Beautiful
Clay roof tile is naturally beautiful. I came from a clay background and was an enthusiastic salesperson. I loved it.
I actually collected the most beautiful samples pulled out of a pallet somewhere (I’d ask, can I keep this?) and kept them in the garage. Mr. Patient, my husband, made me give them up when we moved from our first home. How cruel it was to have my collection thrown in a dumpster! Couldn’t we have found a loving home for them?
Advertising in Any Economy
It’s nothing new to say that the economy is still struggling
Flip through the TV channels during the evening news and you’re sure to see stories of businesses closing, credit problems mounting.
Everyone is trying to pinch pennies in any way they can.
Roof Drain Installation: Great Option for Flat Roofs
Roof drain installation should only be attempted by a trained professional.
Whether you own a home or a business with a flat roof (which is something of a misnomer because every roof has a little slope) you will need to choose an option on how to quickly and effectively remove water from your roof.
Standing water can cause problems.
Focus on Facebook: How to Market Your Business Through Social Networking
You are probably thinking, as a roofer, is there any benefit to my being on Facebook, or any other social networking site for that matter?
According to a study from O’Reilly Media, there are 140 million people who use Facebook, a social networking site that invites users to connect and share.
Of that incredibly large number, more than half are out of college, and will, at some point, be in need of a roofer.
Basics of Effective Electronic Communication
Email has become an irrefutably essential tool for swift and efficient communication in today’s highly digital society, especially for business owners.
Time is entirely too limited and valuable.
Using Email to communicate quickly while on the move or multi-tasking seems like a no-brainer.
